If you have mildly disappointing information to deliver as part of a positive message, you should
A) put the negative information in a favorable context.
B) simply omit it from the message.
C) put the negative information first.
D) put the negative information last.
E) put the negative information at the end of the middle paragraph.
A
Explanation: A) A favorable context should not mislead or obfuscate. Simply express the negative news in the most positive possible manner. For example, rather than tell a customer only that he can't purchase his favorite tennis discontinued racket, be sure to tell him that he can purchase a new model you think is even better than the original.
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Rogue Corp. has sales of $4,250,000; the firm's cost of goods sold is $2,500,000; and its total
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During the global market opportunity assessment phase, managers will most likely do which of the following?
A) identify qualified distributors and other foreign business partners B) perform a test-run by exporting a small amount of products to potential markets C) send out a survey to foreign suppliers and distributors to learn about the culture D) collaborate with another trading company for a short period of time