During the global market opportunity assessment phase, managers will most likely do which of the following?
A) identify qualified distributors and other foreign business partners
B) perform a test-run by exporting a small amount of products to potential markets
C) send out a survey to foreign suppliers and distributors to learn about the culture
D) collaborate with another trading company for a short period of time
A
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Used Car Center Inc. allows salespeople to charge different customers different prices for essentially the same automobile depending on how good the customer is at negotiating the price. In this scenario, the company uses a:
a. two-part pricing tactic. b. price lining tactic. c. flexible pricing tactic. d. price skimming tactic.
According to the text, which of the following statements about the AIDA model is true?
a. Sales promotion is not helpful during the attention stage of the AIDA model. b. Certain promotional tools are more effective at certain stages of the AIDA model. c. The promotional mix should not be influenced by the AIDA model. d. The AIDA model explains why public relations is the most important element in the promotion mix.