Which of the following best describes the process of data cleaning?
a. Creating a data set in a spreadsheet format to organize the data.
b. Constructing a codebook that enables the researcher to find where variables are located in a data file.
c. Finding and eliminating data entry errors in your data file.
d. All of the above are types of data cleaning.
Answer c,
Communication & Mass Media
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A customer is curious about a product she sees advertised on television and researches it to learn more. Then she determines if she really needs the product in relation to if she really needs and wants it. What is this last process called?
a) Evaluation b) Trial c) Interest d) Adoption
Communication & Mass Media
Discuss and give examples for the translation problems related to concepts.
What will be an ideal response?
Communication & Mass Media