A customer is curious about a product she sees advertised on television and researches it to learn more. Then she determines if she really needs the product in relation to if she really needs and wants it. What is this last process called?

What led white Americans and African Americans to view the O.J. Simpson trial with such very different attitudes?

a. The two groups had different opinions of the honesty of law enforcement. b. The two groups had different ideas about the justifiability of murder. c. The two groups had different evaluations of O.J. Simpson's character. d. The two groups had different feelings about the role of the media in the legal system.

The president of a company sending a memo to all workers is an example of horizontal communication.

Answer the following statement true (T) or false (F)