The president of a company sending a memo to all workers is an example of horizontal communication.

The emergence phase occurs when a group member, troubled by dissent, shifts attitudes to

resigned acceptance. Indicate whether the statement is true or false

Answer the following statement(s) true (T) or false (F)

1. When building a B2B site, don’t forget the three things you need to accomplish—get them to come, get them to stay, and get them to come back. 2. Online events, sometimes called virtual events or online tradeshows, allow companies to produce and host highly interactive experiences. 3. Many companies use social media as a means of handling customer orders. 4. Many B2B marketers have discovered that magazines may be the primary method to reach their customers. 5. Business-to-business advertising requires only knowledge of the subject.