Group norms are usually communicated to employees through orientation programs and company manuals

________ involves the use of a successful brand name for new or modified products in a new category

A) A line extension B) A product line C) A brand extension D) Co-branding E) Cannibalization

A company that wants to establish a dominant market share during the introduction stage of a product's life cycle would be most likely to use a skimming strategy

Indicate whether the statement is true or false