________ involves the use of a successful brand name for new or modified products in a new category

Adaptation is often necessitated due to ________

A) differences across countries in language, culture, economic conditions, and other factors B) unstable demand C) high import tariffs D) similarities in customer preferences across various demographic groups worldwide and the increased emphasis on the homogenization of global markets

Which of the following is a large business directory organized by location and by product or service?

A) i-Stores B) A2Z of B2B C) Websters D) ThomasNet