________ are the particular advantages that readers will realize from the features of a product
A) Benefits
B) Optimizations
C) Utilization points
D) Selling points
E) Marketing strategies
Answer: A
Explanation: A) Benefits are the particular advantages purchasers can realize from the features of a product. For example, one benefit you get from buying an all-solar house is that you aren't affected by local power outages.
Business
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________ is the collective consumer perceptions, attitudes, and expectations for a brand resulting from historical and current brand experiences
A) Brand personality B) Brand recognition C) Brand health D) Brand trending E) Brand image
Business
Discuss the impact that technology like TiVo has on marketing communications efforts
What will be an ideal response?
Business