Discuss the impact that technology like TiVo has on marketing communications efforts
What will be an ideal response?
TiVo is the modern version of a VCR. It allows customers to pause and fast-forward through programs. This technology allows consumers to skip commercials. Developing a communications plan needs to account for this, specifically with respect to employing alternative communications strategies. More interesting/ entertaining commercials that customers desire to watch and product placement in television shows are some of the options available.
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Janet hit a wall causing a large dent in the fender of her car. She was busy at work and delayed reporting the damage to her insurer for 9 months
When she finally reported the claim, her insurer denied payment, stating, "Although such a loss is usually covered, you are required under the terms of the contract to provide prompt notification in case of loss." The prompt notification requirement is an example of a(n) A) declaration. B) definition. C) insuring agreement. D) condition.
In an effort to manage ecological challenges, many companies are
A) moving environmental affairs from the staff side of the organization to the line side. B) moving environmental affairs from the line side of the organization to the staff side. C) making the chief operating officer report directly to the corporate environmental group. D) omitting an environmental representative from their board of directors. E) purging environmental values from their mission statements.