With advertising tracking research, after being shown a segment or stills of an ad, respondents are asked to identify the brand being advertised, which measures:

Historically, approximately two-thirds of the value of corporate investments made in the United States from abroad has been spent to acquire going companies rather than to establish new ones

a. true b. false

SuperPure, a multi-million dollar bottled water company, donates regularly to various environmental organizations. It periodically issues press releases outlining the latest environment friendly methods used in its plants. The customers of SuperPure feel good to be associated with the brand name. which of the following elements of the promotions mix does SuperPure's effort exemplify?

a. Advertising b. Personal selling c. Sales promotion d. Public relations