SuperPure, a multi-million dollar bottled water company, donates regularly to various environmental organizations. It periodically issues press releases outlining the latest environment friendly methods used in its plants. The customers of SuperPure feel good to be associated with the brand name. which of the following elements of the promotions mix does SuperPure's effort exemplify?

a. Advertising
b. Personal selling
c. Sales promotion
d. Public relations

Ans: d. Public relations

Business

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Which of the following is the first stage of the database design process?

A. conceptual design B. physical design C. conversion

Business

In July 2001, the euro's value relative to the dollar was about €1.00 = $0.85. By November 2009, the euro had strengthened to €1.00 = $1.48

In February 2012, one euro was equal to $1.33 and in August 2015 €1.00 = $0.99 All other things being equal, if a European-based global company wants to preserve margins for goods exported to the U.S. market, the company should: A) raise prices in dollars. B) switch to cost-based pricing. C) adopt a policy of market penetration pricing. D) reduce prices in dollars. E) use skimming pricing.

Business