Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:
A) current size of the market segment.
B) anticipated growth potential of the market.
C) compatibility with company's overall objectives.
D) competition in the market.
E) securing first mover advantage.
E
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After six years of success in terms of some benchmarks, MillerCoors, the joint venture between Molson Coors and SABMiller, is having trouble. Why is it struggling after such a promising beginning
a. It has not been able to substantially reduce costs. b. It was unable to create economies of scale. c. It has not increased market shares for two of its important products. d. It has not been able to get products to market in a timely manner.
You have the opportunity to buy a perpetuity which pays $1,000 annually. Your required rate of return on this investment is 15 percent. You should be essentially indifferent to buying or not buying the investment if it were offered at a price of:
A) $5,000.00 B) $6,000.00 C) $6,666.67 D) $7,500.00 E) $8,728.50