A market position refers to ________
A) the organization's decision to use no more than two elements of the marketing mix
B) the location where the organization sells its products
C) the specific means the organization uses to distribute its products
D) how the target market perceives a product in relation to competitors' products
E) the strategic planning and execution of the marketing mix
D
You might also like to view...
Which one of the following is NOT a responsibility of the service transition stage of the service lifecycle?
A. To ensure that a service can be managed and operated in accordance with constraints specified during design B. To design and develop capabilities for service management C. To provide good-quality knowledge and information about services D. To plan the resources required to manage a release
In a department store project, numbers 1 through 10 were assigned to the 10 stores considered in the study. Suppose, store number 9 referred to Sears and store number 6 referred to Neiman Marcus
Using this information, which of the following statements is true? A) Sears is in some way superior or inferior to Neiman Marcus. B) It is meaningful to state that the number of the average store is 5.5. C) Both A and B are true. D) None of the above statements are true.