Unless you have a very good reason for saying, "I'm going to talk

about . . . ," do not begin a presentation with this phrase.

Indicate whether the statement is true or false

T

Communication & Mass Media

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How are media kits most often used?

A) For breaking news B) For major events C) For major product launches D) For crises E) Both B and C.

Communication & Mass Media

Focus groups are often used when the purpose of the study is

a. exploratory b. descriptive c. causal or functional d. understanding

Communication & Mass Media