A budget built from the ground up each year rather than by simply adding a percentage increase to last year's numbers is called:
A) a static budget.
B) a flexible budget.
C) a zero-based budget.
D) a master budget.
C
Business
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A municipality has authorized the improvement of a particular property in a manner not a thought raised by the zoning ordinance. This is an example of a
A) setback restriction. B) buffer zone. C) specific performance. D) variance.
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Which measures physiological reactions to advertisements and marketing messages?
A) recall tests B) advertising tracking research C) biometric measures D) test marketing
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