Which measures physiological reactions to advertisements and marketing messages?
A) recall tests
B) advertising tracking research
C) biometric measures
D) test marketing
C
Business
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Which of the following is not a typical characteristic of an executive information system?
A) provides easy online access to current information about business conditions in an aggregated form B) requires the assistance of a user with a technology background C) is a system used by managers at all levels of the organization D) includes internal transaction data and may incorporate qualitative data from both internal and external sources
Business
A study of the ten characteristics that employers seek in employees identified communications as the number one skill
Indicate whether the statement is true or false
Business