The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next across the supply chain

When refusing to send information about employees, which of the following is the best way to handle the message?

A) The message should be direct. B) The message should be detailed, but direct. C) The message should be brief and direct. D) The message should be detailed and objective. E) The message should be detailed and indirect.

In a bid to attract more customers in a market that has several competitors, Barrymore's Bakery slashed the prices of all its products by 50 percent. Managers at the firm reasoned that lower prices would draw in even more customers, making up for the reduction in price several times over. Which of the following pricing strategies are they using?

A) market-skimming pricing B) market-penetration pricing C) captive-product pricing D) cash discount pricing E) by-product pricing