________ is the first element in the traditional communications model

________ are the set of descriptor variables based on the newness of the purchasing situation

A) Demographics B) Operating variables C) Situational factors D) Buy classes

The management team at Home Help, a consumer products manufacturer, is considering entering several different foreign markets and is in the process of analyzing each potential market's economic environment

Which of the following measures would best help the management team understand the comparative cost of consumer products in each market? A) gross national product (GNP) B) the Big Mac Index C) the per capita gross domestic product (GDP) D) the standard of living E) gross domestic product (GDP)