________ are the set of descriptor variables based on the newness of the purchasing situation
A) Demographics
B) Operating variables
C) Situational factors
D) Buy classes
D
Business
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True or false: Online buying is favored by organizational markets because of the cost savings associated with the timely information that comes from buying online.
True False
Business
Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time
Indicate whether the statement is true or false
Business