Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time

The introduction written to accompany a mail survey or online survey is normally referred to as a(n):

A) opening B) cover letter C) salutation D) greeting E) request for honest opinion

According to Hofstede's framework, a culture with ________ values security and places its faith in strong systems of rules and procedures in society

A) large uncertainty avoidance B) low power distance C) short-term orientation D) high individualism