Testimony includes expert opinions

Steeple Kitchens manufactures and markets an exclusive range of kitchen appliances, such as

electric chimneys, ovens, and stoves. The firm's advertising efforts have long focused on showing its products as the very best in quality and performance. However, the kitchen appliance market, shaped by cost competition, has not shown any signs of identifying a clear market leader. Which of the following would best help Steeple to project itself as a leader in product-quality? A) offering no warranty on new products to signal high confidence in the quality of their products B) recasting itself as a seller of low-cost, easily replaceable, and simple -to-operate products C) setting higher prices than competitors to indicate greater quality D) giving away free complementary goods upon purchase to its customers

The practice of eliminating parts of organizations that focus on noncore sectors of the business and hiring outside forms to perform these functions instead is called:

A) work restructuring. B) rightsizing. C) reducing. D) outsourcing.