Credit purchases made for personal needs like home mortgages or car loans are referred to as revolving credit

When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit ________

A) consumer capitalism B) complex buying behavior C) consumer ethnocentrism D) dissonance-reducing buying behavior E) variety-seeking buying behavior

Using a brand's heritage, or history, is not a key to branding because it is difficult to capitalize on traditions and past associations with a product or organization

Indicate whether the statement is true or false