Using a brand's heritage, or history, is not a key to branding because it is difficult to capitalize on traditions and past associations with a product or organization

Which of the following is a characteristic of purchase panels (Table 4.3 in the text)?

A) household purchases recorded through electronic scanners in supermarkets B) households provide specific information regularly over an extended period of time; respondents asked to record specific behaviors as they occur C) verification of product movement by examining physical records or performing inventory analysis D) data banks on industrial establishment created through direct inquiries of companies, clipping services, and corporate reports

LOHAS stands for ________

A) licensing of health advertising slogans B) licensing of hierarchical agenda systems C) lifestyles of helping and sustaining D) lifestyles of happiness and society E) lifestyles of health and sustainability