The notion of the "long tail" is most aptly applied to sales in which industry?
A. Athletic shoes
B. Movies and music
C. Flower bouquets
D. Magazine subscriptions
E. None of the Above
B
Business
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Which of the following is the dominant form of price-oriented promotions?
A) couponing B) sweepstakes C) rebates D) contests
Business
Which sustainability reporting framework focuses on providing guidance to organizations in creating an environmental management system (EMS)?
A) ISO 14000 Environmental Management B) EMAS European Union C) Sigma Guidelines D) Global Reporting Initiative (GRI)
Business