Stanislav has to make a presentation before his company's board of directors tomorrow. He knows that if he can impress them they may invest in his idea and give him a promotion. According to the textbook, the last thing Stanislav should do as part of his preparations is to
A. develop a highly interactive website to accompany the presentation
B. skip breakfast so that he doesn't get an upset stomach
C. practice his talk
D. have his colleagues review his talk before he presents it
Answer is D. have his colleagues review his talk before he presents it
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Which of the following situations do not prompt the need for a public relations program?
A) Management believes a program is needed. B) Loss of market share and declining sales. C) Specific one-time events. D) The need to preserve and develop public support. E) Research identifies a need for a program.
According to your textbook, the knowledge, experience, goals, values, and attitudes through which each listener filters a message is called the listener's
A. psychological field. B. frame of reference. C. attitudinal core. D. personal screen. E. sphere of values.