According to your textbook, the knowledge, experience, goals, values, and attitudes through which each listener filters a message is called the listener's

A. psychological field.
B. frame of reference.
C. attitudinal core.
D. personal screen.
E. sphere of values.

Answer: B

Communication & Mass Media

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The specific purpose of your presentation is not intended to become part of your speech, but to guide preparation of the speech

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Communication & Mass Media