The term given to a word or phrase spoken by a speaker is:

Sophisticated database tracking can provide all of the following information, EXCEPT:

a. Tracks the number of "impressions" client received b. Tracks tone or slant of the coverage c. Compares your news coverage to that of your competitors. d. Does all of the above.

What is the purpose of b-roll footage?

A. to communicate information not contained in the script B. to give reporters cues for when to start speaking C. to smooth the transition between stories D. to reinforce what the reporter is talking about