Sophisticated database tracking can provide all of the following information, EXCEPT:

a. Tracks the number of "impressions" client received
b. Tracks tone or slant of the coverage
c. Compares your news coverage to that of your competitors.
d. Does all of the above.

d

Communication & Mass Media

You might also like to view...

Organizational Web sites, in general, are a cost-effective public relations tool

Indicate whether this statement is true or false.

View
Communication & Mass Media

Discuss the three ways communication technology transforms messages

What will be an ideal response?

View
Communication & Mass Media