Organizational Web sites, in general, are a cost-effective public relations tool

Social information processing (SIP) theory claims that

A) whether you are online or face to face, you can communicate with the same degree of personal involvement and develop similar close relationships. B) people look at the cost-to-benefit ratio of relationships. C) people develop relationships on the basis of such factors as physical appearance. D) people develop and maintain relationships in which the ratio of rewards to costs is approximately equal to their partner's.

The basic characteristics of today’s audiences can be summarized by saying that all audiences are _______ and _______

Fill in the blank(s) with the appropriate word(s).