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Which of the following is true regarding customer buying power?

A) When customer buying power is high, the cost of serving customers decreases. B) When customer buying power is high, the market attractiveness increases. C) When customers can easily switch from one supplier to another, the competition decreases. D) When the purchased product or service is of limited importance to the customer, supplier dependence is much higher. E) When customer buying power is high, they force increased competition.

The primary purpose of ________ is to identify the range of possible brand associations in consumers' minds

A) experimental research B) dashboarding C) laddering D) semantic differentials E) word associations