Which of the following is true regarding customer buying power?
A) When customer buying power is high, the cost of serving customers decreases.
B) When customer buying power is high, the market attractiveness increases.
C) When customers can easily switch from one supplier to another, the competition decreases.
D) When the purchased product or service is of limited importance to the customer, supplier dependence is much higher.
E) When customer buying power is high, they force increased competition.
E
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________ is used when a company introduces a new item under an existing brand name to an established product line
A) Line extension B) Licensing C) Brand extension D) Co-branding E) Bundling
Rita and Katrina are seeking to collaborate on a problem affecting their working relationship. An effective problem statement for their problem is:
a. "How can Rita focus on her work when Katrina keeps interrupting her with questions?" b. "What can Katrina do to interrupt Rita less with unimportant questions?" c. "What will happen if Katrina doesn't get her questions answered and Rita doesn't complete her work?" d. "How can Katrina have her questions answered without interrupting Rita when she needs to focus on her work?"