Marginal cost-benefit analysis states that financial decisions should be made and actions should be taken only when the added benefits exceed the added costs

According to the new dominant logic for marketing, ________ make a relatively minor contribution to the value proposition

A) services B) products C) relationships D) prestige markers E) quality attributes

A system-wide process of data collection, diagnosis, action, planning, intervention, and evaluation aimed at enhancing organizational fit, problem solving, effectiveness, health, and self-renewal is known as _____

a. organizational change b. organizational behavior c. organizational development d. organizational transformation e. none of the above