Kayla has made her sales quota every month during the past year except for last month. When her boss conducts her performance appraisal, he focuses on this factor, rather than looking at her sales performance during the previous 11 months. This is an example of _____.

Very small B & B homes are generally operated for supplemental income, tax benefits, and as a means of defraying utility costs rather than as an investment or sole source of income.

a. true b. false

You are directed to study the cultural, economic, technological, political, and legal factors that are larger forces affecting your company. What are you studying?

A) the macroenvironment B) the microenvironment C) the business market D) the marketing mix E) the global environment