You are directed to study the cultural, economic, technological, political, and legal factors that are larger forces affecting your company. What are you studying?

A) the macroenvironment
B) the microenvironment
C) the business market
D) the marketing mix
E) the global environment

A

Business

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Which of the following statements is true of customer relationship management?

a. It involves targeting the average customer or everybody. b. It involves establishing and tracking customer interactions with the company. c. It considers all the customers of the firm as one large group that should be targeted with a single promotional strategy. d. It is used by sales-oriented firms to convince customers to buy their products.

Business

Which result is achieved by removing all nonessential services and software of devices for secure configuration of hardware?

A. Hardening B. Maintenance C. Patching D. Lockdown

Business