An office supply store that pays a discounted price when it orders more than 12 metal filing cabinets is receiving a(n) ________

When pursuing a large-segment strategy, a business presents a generic value proposition built around the core customer need and the business's generic positioning strategy to the entire market

Indicate whether the statement is true or false

When consumers are unable to judge the quality of a product through examination or prior experience, they usually do which of the following?

A) Make a price-quality inference. B) Depend on an internal reference price. C) Assess the fair price. D) Experience an assimilation effect. E) Experience a price-placebo effect.