When pursuing a large-segment strategy, a business presents a generic value proposition built around the core customer need and the business's generic positioning strategy to the entire market

One way to characterize the cost of regulation is to calculate its total dollar cost.

a. true b. false

Which of the following statements BEST defines the relationship between sales forecasts and sales potentials?

A. The term sales forecast is synonymous with the term sales potential B. The sales forecast reflects what the company could sell in a territory if conditions were ideal; the sales potential estimate is an estimate of potential sales that are calculated under the assumption that market conditions are never ideal C. Sales potential estimates are always determined for a particular product; sales forecasts are always determined for particular territories D. Sales potential is the portion of the market potential a specific firm can reasonably expect to achieve; sales forecasts are estimates of the dollar or unit sales for a specified future period under a proposed marketing plan E. Sales forecasts are typically higher than sales potential estimates