Answer the following statements true (T) or false (F)
1. One argument against businesses championing social responsibility issues is that businesses already have too much power.
2. Possession of resources is an argument in favor of social responsibility.
3. Studies have confirmed that businesses that engage in social involvement enjoy higher profits than those which do not.
1. True
2. True
3. False
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Grant Thornton, the fifth largest firm in the accounting industry, has successfully positioned itself as offering ____________ and having ____________
a. high investment yield; "a passion for the business of accounting" b. limited financial obligation; "a desire to exceed expectations" c. easy access to partners; "a passion for the business of accounting" d. low employee turnover; "a desire to exceed expectations" e. high asset turnover; "a passion for the business of accounting"
Before launching his ad campaign, Jerry asked a test group of consumers to read the ad copy and report whether they liked the message, understood the message correctly, and regarded the message as effective and persuasive using semantic-differential
and Likert scales. This feedback is an example of ________. A) physiological measures B) UPC codes C) attitudinal measures D) day-after recall tests E) net income tests