Before launching his ad campaign, Jerry asked a test group of consumers to read the ad copy and report whether they liked the message, understood the message correctly, and regarded the message as effective and persuasive using semantic-differential
and Likert scales. This feedback is an example of ________.
A) physiological measures
B) UPC codes
C) attitudinal measures
D) day-after recall tests
E) net income tests
C
Business
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Defenders of print publications for employee communications argue that they ________
A) are valuable as a link to online resources B) help create a climate that management endorses C) can convey simple information D) will one day overtake the Internet
Business
List and explain three benefits the euro would generate for the states participating in the European Economic and Monetary Union
What will be an ideal response?
Business