Explain why capturing your audience's attention with an
attention-getter is so important to the introduction.
What will be an ideal response?
They are important because they are the "hooks" that draw in the audience and
makes them want to listen to the rest of the speech.
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Spartan Motors'new SUV was a big hit on the market, and reviewers associated this successful marketing to a feature story that came out during the launch of the new car
This feature demonstrated various strategies and tactics of the car that let customers improve gas mileage and save fuelin ways not offered by any other SUV. What concept was illustrated in this scenario? a. Service journalism b. Branded content c. Content marketing d. Brand storytelling
Job applicants should never use more than a one-page résumé.
Answer the following statement true (T) or false (F)