Brad, Johnson, Kyle, Curtis, and Frank get along really well with one another. Not only are they teammates who work effectively and efficiently at work, but they are best friends outside of work also
They go to basketball games together, invite each other over for barbeques on the weekends, and plan fishing trips together.
The small group communication variable that best illustrates the bonhomie that exists between the five friends is called
a) cohesiveness
b) leadership.
c) norms.
d) roles.
A
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If you were making a presentation comparing two advanced computer systems, which of the following questions would be most important when analyzing your audience?
a. What do they know? b. What are their attitudes? c. What are their interests? d. What is their race and religion? e. What are their values?
Answer the following statement(s) true (T) or false (F)
1. The biggest problem in advertising to women comes from the fact that they are a niche market. 2. Multicultural strategy distinguishes consumer segments by cultural factors and segmentation factors. 3. Cross-cultural strategy distinguishes consumer segments by cultural factors and segmentation factors. 4. In the 1970s, advertising directed at African-American consumers dropped significantly. 5. Everyday people are often the vehicles brand managers use to tap into aspirational Black values.