Answer the following statement(s) true (T) or false (F)
1. The biggest problem in advertising to women comes from the fact that they are a niche market.
2. Multicultural strategy distinguishes consumer segments by cultural factors and segmentation factors.
3. Cross-cultural strategy distinguishes consumer segments by cultural factors and segmentation factors.
4. In the 1970s, advertising directed at African-American consumers dropped significantly.
5. Everyday people are often the vehicles brand managers use to tap into aspirational Black values.
1. False
2. True
3. False
4. False
5. False
You might also like to view...
What three elements constitute the specific purpose?
What will be an ideal response?
A ________ shot is a shot that covers the entire scene. The final cut of the scene will combine portions of this shot with reaction shots, cutaways, and B-roll footage
A) tableau B) master C) establishing D) Foley