What is the operations and supply chain function responsible for in each of the product development phases?

What will be an ideal response?

Answer: The five phases in the development of a new product or service are concept development, planning, design and development, commercial preparation, and launch. In concept development, the operations and supply chain functions scan suppliers for promising technologies and capabilities. In planning, the operations and supply chain functions develop initial cost estimates and identify key supply chain partners. In design and development, the operations and supply chain functions develop detailed process maps of the operations and supply chain flows and test new processes. Commercial preparation calls for the operations and supply chain functions to build pilot units using new operations, train personnel, and verify that supply chain flows work as expected. Finally, in launch, the operations and supply chain functions ramp up volumes and meet targets for quality, cost and other performance goals.