How many comparisons must be made in order to rank ten people from highest to lowest on a

Why is it so difficult to create a truly global measure of personality?

a. Because the different languages in different cultures do not always have words that can be translated equivalently and thus there is no way to measure personality uniformly across cultures. b. Because there are fundamental differences in the way Western and non-Western cultures understand personality that are influenced by various cultural factors. c. Because concepts like self-efficacy, unconditional positive regard, and reciprocal determinism have been found to have no statistical validity in any culture outside of the United States of America. d. Because the theories of Sigmund Freud created such a backlash against American personality theorists in the early 1900s that there has been no reconciliation of theories from different cultures.

Informational social influence occurs because

a. individuals have a need to belong and be liked. b. social norms encourage cooperation. c. others' behaviors serve as cues in ambiguous situations. d. others can reward or punish us for nonconformity.