Which of the following is NOT one of the factors that affects the relationship between the effectiveness of messages and the spokespersons or endorsers they feature?
A) synergy between the endorser and the type of product/service advertised
B) similarity between the endorser's demographic characteristics and those of the target audience
C) the trust the consumer has in the marketer of the advertised product
D) whether the spokesperson is a member of a symbolic reference group
E) the congruency of the contents of the message with the spokespersons' qualifications
D
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Which of the following is an example of an organization's brand-related objective?
A) developing market share in new market Y from 0% to 10% within one year B) improving perceived quality, as evidenced by third party analyst rating increasing from ranking #5 to ranking #2 in analyst report X C) increasing the portion of the market controlled in new market Y from 0% to 12% within one year D) adding a new luxury product line to target high-end customer
A tenant in common can sell his or her interest in the property without the consent of the other co-owners
Indicate whether the statement is true or false