Which of the following is an example of an organization's brand-related objective?
A) developing market share in new market Y from 0% to 10% within one year
B) improving perceived quality, as evidenced by third party analyst rating increasing from
ranking #5 to ranking #2 in analyst report X
C) increasing the portion of the market controlled in new market Y from 0% to 12% within
one year
D) adding a new luxury product line to target high-end customer
D
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Lipton makes several easy-to-prepare side dishes that all use macaroni shells. In promoting this product line, Lipton offers a 50-cents-off coupon that can be used for any of its macaroni-based mixes. Therefore, what must Lipton consider when pricing its mixes?
a. joint costs b. potential (or basing) costs c. bundling costs d. differential costs
Teresa manages a local retail store. She regularly works over 40 hours per week and makes over $50,000 a year. As the manager, and given her salary, she is considered to be a/an
a. well paid employee. b. exempt employee. c. nonexempt employee. d. regular full-time employee.