The media richness model is a rational model of technology choice.
Answer the following statement true (T) or false (F)
True
Communication & Mass Media
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To be _______, you need to first identify and then analyze information about your listeners
Fill in the blanks with correct word
Communication & Mass Media
The VALS typology was developed by:
a. an advertising firm in Chicago b. Time magazine c. General Motors d. the Stanford Research Institute
Communication & Mass Media