The VALS typology was developed by:

a. an advertising firm in Chicago
b. Time magazine
c. General Motors
d. the Stanford Research Institute

d. the Stanford Research Institute

Communication & Mass Media

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Alicia tells Zoe that "this is NOT the place to tell Fred that he failed the interview." She is

referring to A) feedback. B) complication. C) context. D) decoding.

Communication & Mass Media

Sanjay believed that families living in the Chicago suburbs had healthier teeth than those living in rural Mississippi because there were more dental offices in Chicago. His research showed him that the real cause was a difference in diet between the two regions. This is an example of a(n) __________.

A. alternate cause fallacy B. literal analogy C. figurative analogy D. post hoc fallacy

Communication & Mass Media