In marketing and sales messages, what is the primary difference between selling points and benefits?
A) Selling points are positive whereas benefits are not.
B) Selling points focus on the user rather than the product.
C) Selling points focus on the product rather than the user.
D) Benefits are unrelated to the audience.
E) Benefits focus on key features of a product.
Answer: C
Explanation: C) Selling points focus on key features of a product. For an electric car, selling points might include that it emits no pollution and runs without gasoline. Benefits focus on advantages for the reader. Benefits for an electric car might be that it provides a tax break and it impresses the neighbors.
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