If a manager prefers investments with greater risk even if they have lower expected returns, then he is following a ________ strategy

The more elastic the demand, the more it pays for the seller to raise the price

Indicate whether the statement is true or false

The two components of TV-based direct marketing are _____

a. catalogs and Web-based retailing b. kiosks and shopping networks c. shopping networks and infomercials d. cable television and shopping networks