The two components of TV-based direct marketing are _____

Leadership from the top is critical for the success of diversity management programs.

a. true b. false

The ________ holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the

consumer's and the society's well-being. A) selling concept B) integrated marketing concept C) social responsibility marketing concept D) production concept E) relationship marketing concept